Our Managing Director Jens Unger attended the Siinda Digital Marketing Conference 2025 in Cologne this week – one of the absolute highlights twice a year.
As always, the conference was a fantastic platform for engaging with industry peers and partners. The discussions covered highly relevant topics on AI, local search, and digital marketing – providing valuable insights and inspiration for future projects and collaborations.
It was great to discuss the impact of AI on the search and advertising industry with Christian J. Ward (yext) and Brad Petersen (matchcraft). We are thrilled to utilise the new yext scout product, which is built upon the massive data points that yext already has and continuously enriches to support location marketing.
One of the highlights of the conference: the city of Cologne itself. In the evenings, it set the perfect backdrop for conversations overlooking the Rhine bridge, while the morning runs along the river – together with many fellow attendees – were a refreshing start to productive conference days.
A big thank you to the entire Siinda team for the outstanding organization, once again! From the topics and speakers to the supporting program – everything was spot on, in true Siinda fashion!
